AMP3 Creative knows that a press kit is an important element in any PR campaign. A well designed press kit can be the deciding factor for journalists between covering a story or forgetting about it, for record labels to sign a contract, and for prospective customers/buyers to invest in your services or product. AMP3 Creative press kits are designed exclusively to each client and in some cases, each recipient. Each press kit is creative, unique, and easy to understand. In general AMP3 Creative press kits include:
The cover letter is tailored specifically to your recipient(s). The cover will tell the recipient who and what the press kit is about, how it relates to the recipient, and your contact information.
In addition to telling the recipient your back story, the bio or fact sheet will list any notable accomplishments (press coverage, appearances. shows, etc.).
The quote sheet will include all press highlights (especially from well-known publications or experts).
This inlcudes all reviews, articles, performance write-ups, etc.
CD, DVD, brochure or product sample if applicable
*Note: Press kit contents may vary, not all press kits will include the same materials